Job Description

• Owns manages develops and prioritizes product backlog of user stories.
• Conducts backlog refinement meetings with the scrum development team.
• Attends sprint planning and review meetings to give feedback on sprint achievement to the team.
• Ensure product features are clear and succinct to eliminate guesswork from the development team
• Attends daily scrum meetings as necessary monitors the progress of product development and delivery through daily interaction and sprint reviews Provides regular updates status and risks to management and stakeholders.
• Analyzes stakeholder feedback to determine features or components that will add the greatest value to the product
• Engages with stakeholders to obtain information requirements on expected features.
• Measures product performance as well as value delivered to market in order to make adjustments where necessary.
• Assesses product value stream to identify areas that require improvements Ensures implemented product features add value to end users and increase company returns.
• Establishes user story acceptance criteria and accepts user stories into the baseline Defines sprints and stories content accepts sprint goals Drives sprint goals and sprint delivery and acts the sole owner for acceptance of sprint delivered development.
• Hands-on expertise with multiple CMS platforms including: Adobe Experience Manager (AEM), Adobe Digital Asset Management (DAM).
• Deep expertise in marketing automation and targeting platforms, including: Adobe Target.
• Strong understanding of data-driven marketing strategies, targeting, and segmentation..